Rates & Services FAQs

Just what is it that you do?

For those unaware, I co-founded and served as creative director of the National Coalition for Dialogue & Deliberation from 2002 – 2016, and I still support the organization when I can. Since 2015, I have also branched out to support other engagement-based programs as designer, editorial supervisor, and strategic planner.

For those in need of freelance…

  • creative design & planning,
  • promotional consultation,
  • online media support,
  • good old-fashioned editorial & writing talent,
  • or advanced publication development,

…I offer the skills I cultivated creating & supporting NCDD.

How much do you charge?

My base rate is $65 an hour for online media creation, strategic planning, and project development. My project development consultation rate is $130 per hour.  I also have what I call a “sub-rate” of $45 an hour for more time-consuming project support work (basic design, copy writing & editing, and communication tasks) which I offer through my $500 and $1000 a month retainer plans, especially suitable for both open-ended and time comsuming projects.

Do you provide discounts for NCDD members?

Yes! I offer my discount retainer rates to members of the organization I co-founded, and I am happy to provide greater flexibility and expanded availability to work with engagement-oriented organizations and programs.

I’m not sure what my project requires…

For all potential projects, I offer a free consultation call where you can pick my brain on what your project or program might need.

How can I take advantage of your retainer rates?

My retainer rates are meant to offer a discount to small projects with no specific deadline or larger projects that need support over a longer period of time.  Through the retainer, I provide a flexible schedule over a thirty day period and, if the project needs more time, the retainer will require renewal each month.  However, the retainer needs to be paid at the beginning of each month and the project will be worked on at my convenience.  On average, I provide a maximum of 10 to 15 hours for the $500 retainer and 20 to 25 hours for the $1000 retainer, however I find the final hours count is far less important than the needs of the project.

Rates & Services Guide

Updated January 2nd, 2018 – Interested in hiring me as creative consultant, strategic planner, or designer?  Read through my Rates & Services Guide for more information about what I can bring to your project…




This little guidebook will tell you all you need to know about me, my work, and how much I charge for my service. Please reach out to me if you have any questions! Having problems with the above pdf viewer? You can also read the guide by clicking on the link below…

Rates & Services Guide

About My Work History

Thank you for taking an interest in my work.

For those interested in engaging me in either short or long term employment, whether that work is freelance or if you are looking to bring someone with my skills into your office, I offer a few items below to introduce myself, and my past & current work.


I graduated from the Pennsylvania State University in the summer of 1990 with a Bachelor of Arts & Science; Science Education & Communication degree — along with several years of work experience as both an educator and production assistant in public media. For all of my twenties, I taught environmental education in non-tradional classrooms, supplementing my income with media jobs including publication editor and morning producer at a public radio station.


My life has continuously steered me back towards editorial design and development. My father owned a printing business outside of State College, PA and, as early as I can remember, he encouraged me to learn his craft.  We had an old crank press in the basement of our home on which I cut my teeth in layout and design.  This led to lessons in offset printing and proper copy-editing, which in turn gave me the skills to take on a variety of jobs over my lifetime: from laying out Penn State’s giant course catalogue and editing a small community newspaper, to designing resource guides for NCDD (and so many in between).


I co-founded the National Coalition for Dialogue & Deliberation in 2002 and served as its Creative Director for 13 years. During that time, I worked on everything from NCDD’s website and its publications, to its national events.  My roles included event design, nonprofit management, publicity & marketing, you name it.  We were a small startup and skill diversity was essential to our survival.

I’m very proud of my role as co-founder and, to be honest, leaving was hard, but I’m happy to say the organization continues to grow & do good work.  It’s also extremely exciting to take on new challenges and work on new projects.

A statement about my transistion from the NCDD Board of Directors.

My own take concerning the transistion.


Currently, I am expanding my skillset by taking on freelance work, focusing on the community I have served for the past 13 years. However, ultimately, I seek a new, permanent home where my skills as a designer, editor and problem-solver can enrich a new program and offer new challenges. If you’re interested in connecting, or would like a copy of my resumé, please use this form to contact me or shoot me an email at afluke@gmail.com.  Also, I offer the following letter of recommendation detailing the work I did for NCDD.

A letter of recommendation from the NCDD Board of Directors.


I have spent the last couple weeks expanding this site, adding examples of my work and a few anecdotes from my past.  But I have so much more to put here, both from my past and from projects to come. If we get a chance to talk, please allow me a moment to tell you about them.

Moving On

Originally shared as part of a goodbye message to the NCDD network.

Hi friends!

Twenty years ago, I had the great pleasure to meet the wonderful Sandy Heierbacher and the enormous fortune to have her become part of my world. For the past two decades, we endeavored to live a very different kind of life, which led to the formation of the National Coalition for Dialogue & Deliberation and the opportunity to meet thousands of amazing innovators all dedicated to the idea that important things can happen if you encourage people to talk to one another.

However, twelve years working side-by-side on the same project in the same space can take a toll on any relationship. When you wake up one day and realize your personal life has been consumed by your professional life, it’s easy to see it’s time for something new. Sandy has chosen to follow her own dreams to live a city life and work more directly with our community, moving NCDD’s main office into space provided by the Public Conversation Project in Boston, MA.

I have decided to return to my roots as a writer, illustrator and educator, beginning again here in the valleys and ridges of Pennsylvania where I was born and spent many years of my life exploring trails and crawling through caves. It has been my dream since childhood to write and illustrate books. I have boxes and bins full of ideas and drawings, journals full of sketches and a portfolio of finished artwork waiting to be paired with a clever turn of phrase. With the advent of new publishing mediums, it is an amazing time to return to these dreams.

I’m very proud of the work I did as Sandy’s partner with NCDD. Our books represent the best work I’ve ever done; our events, the most challenging (not to mention the most fun); and the people I’ve had the opportunity to work with have been some of the most inspiring human beings I have ever met. But our organization is Sandy’s personal legend — not mine.

It’s time for me to search for my own.

Although I plan to continue as an ambassador of sorts in my role as NCDD’s co-founder, I will step down as creative director this summer. Starting this fall, I will be splitting my time between my own creative work and offering my skills and experience to the greater engagement community (and beyond).