Rates & Services FAQs

How much do you charge?

My base rate is $65 an hour for consultation, strategic planning, and project development.  I also have what I call a “sub-rate” of $45 an hour for more time-consuming project support work (basic design, copy writing & editing, and communication tasks) which I offer through my $500 and $1000 a month retainer plans, especially suitable for both open-ended and time comsuming projects.

Do you provide discounts for NCDD members?

Although I do not have a specific discount rate for members of the organization I co-founded, I am happy to provide greater flexibility and expanded availability through my retainer plans.

I’m not sure what my project requires…

For all potential projects, I offer a free consultation call where you can pick my brain on what your project or program might need.

How can I take advantage of your retainer rates?

My retainer rates are meant to offer a discount to small projects with no specific deadline or larger projects that need support over a longer period of time.  Through the retainer, I provide a flexible schedule over a thirty day period and, if the project needs more time, the retainer will require renewal each month.  However, the retainer needs to be paid at the beginning of each month and the project will be worked on at my convenience.  On average, I provide a maximum of 10 to 15 hours for the $500 retainer and 20 to 25 hours for the $1000 retainer, however I find the final hours count is far less important than the needs of the project.

Rates & Services Guide

Updated January 2nd, 2017 – Interested in hiring me as creative consultant, strategic planner, or designer?  Read through my Rates & Services Guide for more information about what I can bring to your project…




This little guidebook will tell you all you need to know about me, my work, and how much I charge for my service. Please reach out to me if you have any questions! Having problems with the above pdf viewer? You can also read the guide by clicking on the link below…

Rates & Services Guide

About My Work History

Thank you for taking an interest in my work.

For those interested in engaging me in either short or long term employment, whether that work is freelance or if you are looking to bring someone with my skills into your office, I offer a few items below to introduce myself, and my past & current work.


I graduated from the Pennsylvania State University in the summer of 1990 with a Bachelor of Arts & Science; Science Education & Communication degree — along with several years of work experience as both an educator and production assistant in public media. For all of my twenties, I taught environmental education in non-tradional classrooms, supplementing my income with media jobs including publication editor and morning producer at a public radio station.


My life has continuously steered me back towards editorial design and development. My father owned a printing business outside of State College, PA and, as early as I can remember, he encouraged me to learn his craft.  We had an old crank press in the basement of our home on which I cut my teeth in layout and design.  This led to lessons in offset printing and proper copy-editing, which in turn gave me the skills to take on a variety of jobs over my lifetime: from laying out Penn State’s giant course catalogue and editing a small community newspaper, to designing resource guides for NCDD (and so many in between).


I co-founded the National Coalition for Dialogue & Deliberation in 2002 and served as its Creative Director for 13 years. During that time, I worked on everything from NCDD’s website and its publications, to its national events.  My roles included event design, nonprofit management, publicity & marketing, you name it.  We were a small startup and skill diversity was essential to our survival.

I’m very proud of my role as co-founder and, to be honest, leaving was hard, but I’m happy to say the organization continues to grow & do good work.  It’s also extremely exciting to take on new challenges and work on new projects.

A statement about my transistion from the NCDD Board of Directors.

My own take concerning the transistion.


Currently, I am expanding my skillset by taking on freelance work, focusing on the community I have served for the past 13 years. However, ultimately, I seek a new, permanent home where my skills as a designer, editor and problem-solver can enrich a new program and offer new challenges. If you’re interested in connecting, or would like a copy of my resumé, please use this form to contact me or shoot me an email at afluke@gmail.com.  Also, I offer the following letter of recommendation detailing the work I did for NCDD.

A letter of recommendation from the NCDD Board of Directors.


I have spent the last couple weeks expanding this site, adding examples of my work and a few anecdotes from my past.  But I have so much more to put here, both from my past and from projects to come. If we get a chance to talk, please allow me a moment to tell you about them.

A New Website for 2016

The last time I set up a website for myself, I was exploring the many micro-blogging sites becoming popular after the rise of Twitter and it’s kin.  It was the Fall of 2007, less than a year away from the 2008 NCDD conference in Austin and, like San Francisco the previous year, the plan was to share as many online and social tools with our participants as was relevant to our field.  To this end, I was considering setting up a micro-blogging site for the conference and, to test this idea, I created a Tumblr blog for myself.

Sharing my doodles, cat pics, game reviews and a bit of my creative writing, I maintained “Thirteen Pennies Tumbling” for five years before succumbing to the allure of other social media. Now eight years later, I sit in the glow of my computer monitor once again exploring something new — self-promotion.

This new site is meant to be an online business card of sorts.  Although built using WordPress, I don’t expect to be blogging about my life or sharing too many cat pics here (I’ll save Facebook for that). Instead, I wanted a little corner of the internet to encourage anyone interested in my work to visit and get a sense of who I am and what I may be able to offer.

I was introduced to the incredible potential of the internet ten years before the world wide web captured the imagination of geeks like me.  As an Astronomy student at Penn State, icon128-2xI was conscripted into a computer science class,  given access to the university mainframe, and provided the use of a very bulky email address.

It wasn’t long before I discovered another, far more casual, online world of bulletin boards, which in turn evolved into commercial sites like CompuServe and America Online.  I still remember the day I used “Fetch” to download my first web browser, though I really can’t say which browser it was now.  BTW, I just found out “Fetch” still exists — that’s him over there.

Before the web, I was basically a lurker, relying on online services for communication or research.  But hitchhiking onto the information super-highway led me to start contributing my own work, including support of the first web-based database of speleological data (I wonder whatever became of that project) and the curation of an ezine about cave exploring.

And now — after twenty-five years, nearly two dozen websites, a national nonprofit organization and too many cat pics to count — I find that little of the process has changed, except for the technology itself of course.  That’s always changing.  You sit down at your computer and bang away until what you imagine in you mind manifests on the screen before you.

It still seems quite magical, really.

Thank you for stopping by my latest website.  Maybe you and I can build one together.  Shoot me an email and let’s talk about what we can create. We can even ask “Fetch” to help.